DMK 202 - Search and Display Advertising

(3 Credits)

MAT 107  

DMK 101  

DMK 102  

DMK 200  
This course will give students greater insight into two major areas of paid advertising: search and display advertising. Students will learn about the different channels and how the industries work. They will learn best practices for each channel and how to create effective strategies that build on their knowledge from course 1 in this series. Students will be assessed on their performance on two capstone projects which is completed throughout the course which will entail creating an outline for campaign strategies for search and display. Basic internet skills and an understanding of Microsoft Office applications are recommended.