DMK 200 - Marketing Analytics and Performance Optimization

(3 Credits)

DMK 101  

DMK 102  
Corequisites: MAT 107  
This course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through three projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test. Internet skills and an understanding of Microsoft Office applications are recommended.