DMK 102 - Marketing Content Strategy & Branding(3 Credits) 45 lecture hours Prerequisites: ENG 101
DMK 101 This course is designed to give the student clearer insight into branding and content strategy. It aims to push students to explore concepts such as consumer psychology, appropriate content, and strategy. Students will have the opportunity to practice their writing and communication skills-both vital skills for digital marketing. Basic internet skills and an understanding of Microsoft Office applications are recommended.
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