DMK 201 - Social Media Marketing(3 Credits) 45 lecture hours Prerequisites: ENG 101
MAT 107
DMK 101
DMK 102
DMK 200 This course gives students a deeper understanding of the part social media plays in a digital marketing strategy. Students will learn about different platforms and their best practices. Students will create a social media strategy that builds on the material in DMK 101 . The students will be assessed through a capstone project completed throughout the course. The project will give students an opportunity to test their social media skills as well as creating a real ad campaign on the Facebook platform. Basic internet skills and an understanding of Microsoft Office applications are recommended.
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