DMK 201 - Social Media Marketing

(3 Credits)

MAT 107  

DMK 101  

DMK 102  

DMK 200  
This course gives students a deeper understanding of the part social media plays in a digital marketing strategy. Students will learn about different platforms and their best practices. Students will create a social media strategy that builds on the material in DMK 101 . The students will be assessed through a capstone project completed throughout the course. The project will give students an opportunity to test their social media skills as well as creating a real ad campaign on the Facebook platform.  Basic internet skills and an understanding of Microsoft Office applications are recommended.