Business Degree, Marketing Area of Concentration
Business Marketing is structured as a career program. It assists BCCC students in developing the knowledge, skills, and attitudes necessary for entry-level marketing trainee positions in business, industry, government, and service fields. Entrepreneurship is also a career option for graduates of this discipline. Team development and performance, worker empowerment, and customer satisfaction through continuous improvement are topics covered in all management/marketing courses.
Some specialized courses in the Marketing Concentration may not transfer to some four-year colleges. Students who are interested in transferring to a four-year college or university should take the Business Administration Transfer Program. This program is designed for persons who are seeking entry-level marketing trainee positions. The Business Marketing Degree Concentration is accredited by the Association of Collegiate Business Schools and Programs (ACBSP).
Suggested Sequence of Courses
** All BCCC students must meet the College’s Computer Literacy requirements in order to receive a degree or a certificate. All first-time, full- and part-time degree and certificate seeking students are required to complete the PRE 100 course within the first six credits.
