MKT 212 - Principles of Selling

(3 credits)

45 lecture hours
Prerequisites: MKT 223 or permission of the program Coordinator/Associate Dean of Business and Technology Department
The nature of personal selling, its fundamentals and requirements, is analyzed. Emphasis is placed on the development of creative thinking and natural self-expression, with opportunity provided for practicing the techniques of selling. Buyer motivation and buying theories are also stressed.