Jun 15, 2024  
Baltimore City Community College’s 2023-2024 Catalog 
    
Baltimore City Community College’s 2023-2024 Catalog [ARCHIVED CATALOG]

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MKT 212 - Principles of Selling

(3 credits)
45 lecture hours
Prerequisites: MKT 223  or permission of the program Coordinator/Associate Dean of Business and Technology Department
The nature of personal selling, its fundamentals and requirements, is analyzed. Emphasis is placed on the development of creative thinking and natural self-expression, with opportunity provided for practicing the techniques of selling. Buyer motivation and buying theories are also stressed.



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