MKT 223 - Marketing

(3 credits)

45 lecture hours
Prerequisites: BUA 100 or permission of the program Coordinator/Associate Dean of Business and Technology Department
Marketing is introduced as a basic philosophy that stresses the coordination of activities to satisfy the needs of societies. The marketing principles and strategies studied relate to the activities of product planning, pricing, promotion, and distribution. Case study and role-playing are used. Each student is required to prepare a marketing plan.