Jun 15, 2024  
Baltimore City Community College’s 2023-2024 Catalog 
    
Baltimore City Community College’s 2023-2024 Catalog [ARCHIVED CATALOG]

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MKT 211 - Advertising

(3 credits)
45 lecture hours
Prerequisites: MKT 223  or permission of the program Coordinator/Associate Dean of Business and Technology Department
Advertising in modern business is examined with emphasis on historical, social, and economic development of the field. Stress is on the psychological and creative factors involved in advertising as well as the relationship of advertising to overall marketing strategy. The case study method is used.



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