Digital Marketing Certificate

Suggested Sequence of Courses

** All BCCC students must meet the College’s Computer Literacy requirements in order to receive a degree or a certificate. All first-time, full- and part-time degree and certificate seeking students are required to complete the PRE 100 course within the first six credits.

1st Semester

PRE 100 - Preparation for Academic Achievement (1 credit)
ENG 101 - English Writing (3 credits)
BUA 112 - Computers for Business Management (3 credits)
MAT 107 - Modern Elementary Statistics (3 credits)
DMK 101 - Foundations and Strategy of Marketing (3 credits)

Total Semester Credits 13

2nd Semester

DMK 102 - Marketing Content Strategy & Branding (3 Credits)
DMK 200 - Marketing Analytics and Performance Optimization (3 Credits)

Total Semester Credits 6

3rd Semester

DMK 201 - Social Media Marketing (3 Credits)
DMK 202 - Search and Display Advertising (3 Credits)
DMK 203 - Email Marketing (3 Credtis)