DMK 203 - Email Marketing

(3 Credtis)

MAT 107  

DMK 101  

DMK 102  

DMK 200  
This course offers a deep dive into the world of email marketing, an incredibly effective marketing channel that can deliver great results for companies. In this course, students will learn about the role of email marketing in a company’s marketing campaign, what stages of the customer journey email marketing is suited for and best practices for email visuals and copy. The course will also touch upon more complex email practices such as automation and how to outline an email drip campaign. The students will be assessed on their performance on a capstone project which will entail outlining the components of an email campaign. Basic internet skills and an understanding of Microsoft Office applications are recommended.