SPE 201 - Public Communication: Podcasting

(3 Credits)

45 lecture hours
The course will examine different applications of this novel mode of public communication, by applying contemporary communication theories such as Uncertainty Reduction Theory, (URT), Impression Formation, Culture and Identity Theory and Cognitive Dissonance Theory. In the context of globalization, communication has cut across different cultural identities and to ensure success in business, some cultural barriers have to be overcome. Podcasts serve to level the playing field and is an important tool as new and emerging technologies continue to flatten communication landscapes. Issues to confront include ethnocentrism, cultural relativism, perception of self and others and language issues. Students will examine different types of podcasts and examine some of the ethical implications of conducting interviews for podcasts. Additionally, students will create a professional podcast.